• Microsite
  • Art Direction
  • Web Design
  • Motion Design

Immersive content to present each timepiece in videos and 360° views; a user interface with a minimalist, ergonomic design. The discovery of the collection continues with the digital reinterpretation of seven illustrated stories about the Ballon Bleu de Cartier collection, created by cartoonists such as Charles Burnes, Moebius, and Jiro Taniguchi.

“It’s a great classic with a touch of madness. Ballon Bleu is going to be right up there along with the Tank, Santos, and Pasha watches, a pillar of Cartier”