• Activation
  • Conceptor
  • Art Direction
  • Web Design
  • Project Managment
  • Motion Design

For the launch of its new gloss, Juicy Shaker, Lancôme is offering a new brand activation: ShakeTape. Users connect to a mobile platform to create their ShakeTape video, which they then share on their social networks. This engagement is designed for millennials, a strategic target for Lancôme.

“The perfect cocktail for irresistible lips, #BANTHEBORING!”